Michael Seeklander on Elevating Firearms Training and Community Engagement Through the LiveFire App

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Hi, this is Brian with the Arm Guardian Podcast.

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Wanted to do a brief note before we jump into today's episode with Mike Seaclander.

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We took a small hiatus, had some issues going on and had to close down the business the training business and just had to focus on some things and get back on track to get the podcast back up and running.

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We're looking to add more guests, talk about more topics and things of that nature, but I want to thank everybody for sticking around without too much communication from us here at the Arm Guardian Podcast to let you know what's going on.

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But again, we want to thank you and now we'll jump into today's episode.

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Hi, welcome to the Arm Guardian podcast.

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I'm your host, brian.

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Today we're going to be talking with Mike Sieglander about the Live Fire app and what it is and how it can help you be more proficient in your training, and so sit back and listen and enjoy today's episode with Mike Seaclander talking about the Live Fire app.

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Hi, welcome to the Arm Guardian Podcast.

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I'm your host, brian.

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I'm here today with Mike Seaclander and he's going to talk about his new social media platform that he has come up with called Live Fire, and we'll talk to Mike and have him tell us what it is, what makes it different and what you can do on that app.

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So, mike, how are you doing today?

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I'm fantastic.

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How are you?

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I'm doing wonderful, doing real good.

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Had an early night at work and got home and things just worked out where I could get up and not give that couple hours sleep before having to record a podcast and then go back to work tonight.

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I hear you, man.

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That's good.

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Let's talk about life.

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It's going to be an exciting show.

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All right, looking forward to it.

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So, for people that don't know who Mike Seaclander is, why don't you give us a brief introduction?

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Well, folks, certainly if you actually read or listen to my bio it seems like I've jumped all over the place, but the reality is I've just always gone from one place to maybe a better opportunity, grew up out west in Wyoming and joined the Marine Corps in 1990.

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Um, grew up out West in Wyoming and uh joined the Marine Corps in 1990.

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So I'm a former Marine and uh spent some time at Camp Lejeune and overseas and after the Marine Corps got out and moved to Knoxville, tennessee, where I got into law enforcement and spent the next, oh, almost 15 years in law enforcement uh, either with the County Sheriff or the city police department or or, of course, right after 9-11, the federal air marshals, where I was actually hired as a firearms instructor, ended up.

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The lead firearms instructor for the federal air marshal training program called phase one and phase two and then moved on to the federal law enforcement training center as a senior instructor down in South Carolina and then from there moved to the U?

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S shooting Academy.

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So I've been doing full-time teaching, full-time training uh, for a long time now, actually since 2001,.

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Technically and?

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Um, I'm a sponsored pro shooter with team Wilson combat.

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I travel and teach Uh.

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I've got a few published books out there on shooting, as well as instructing and, of course, now currently involved in this project, live Fire.

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So that's kind of me in a nutshell.

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Okay, all right, we'll have some links and stuff later in the show notes and then also on the website.

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If people miss any of the information to contact you later they'll be able to pull that up in some of the bio stuff.

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So what is Live Fire, mike?

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Well, so Live Fire.

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So in the initial part of the show you described it as my new social media app.

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I would not describe it as that Number one.

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Live Fire didn't even have social media when it first came out.

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Describe it as that Number one we.

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Live Fire didn't even have social media when it first came out.

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Live Fire is, I would say, the all-inclusive training tool.

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Of course it's a product, it's a digital product that you can download on your phone, your iPad or whatever else that will facilitate anyone's Live Fire goals.

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And when I say Live Fire, I'm talking about dry fire as well.

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But, as most shooters know, dry fire is a component that adds to live fire success.

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Now, of course, we do have a very robust social media channel now, but they didn't actually build live fire social until I had begged them for about three years to build a social Because I had continued to get blocked on Instagram and Facebook and booted off of Udemy and you know a lot of different areas and you know it's one of those things where you know any gun owner these days that doesn't recognize that the large majority of social media or social platforms, including YouTube, are relatively anti-gun or certainly not supportive of, you know the 2A community is potentially has their blinders on.

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But.

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But live fire in the initial design was very interesting.

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It was a, a training tool developed by a couple of guys in Tulsa, oklahoma.

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I didn't develop it, I was actually approached by live fire and I'm actually in the live fire production studio right now.

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And when they approached me I was kind of blown away with what they did or the ideas that they had and the reach that they planned to hit.

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And then, of course, I helped, basically became a consultant with LiveFire, added some of my content, helped them develop the current content spectrum, the current logbook, what we call the RPT, the repetitive part timer, which is probably one of our coolest features, and then currently all of the metric driven drill based training tools.

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So right now, you know, live fire is a place where you can connect with other shooters.

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You can connect with gear companies.

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It's a place where you can pull up.

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You know a rifle or a handgun drill of any variety, whether you have a defensive goal or a competitive goal, you can actually do that drill.

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You can track your metrics.

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In the very near future, in the next release, there will be even a more advanced kind of I wouldn't call it an algorithm, but a metrics tracking feature where you will literally be able to track not just the volume of training you're doing but how you're doing it.

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So, for example, if you did any given drill, whatever the draw drill, the sea clander draw drill and, by the way, you can build your own drills and you can name your own drills and then you go to the range and you shoot that drill, livefire will have a system or a way to track exactly how you did on that drill, a system or a way to track exactly how you did on that drill.

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A um, so it's.

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It's literally probably the most robust and professionally built tool that I've ever seen that will facilitate any gun owners desire to connect to other gun owners or to actually train.

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And that's one of the things that that I was, that I was adamant in the very beginning was, you know, with these guys at life, I said, guys, I want a training, a tool that will facilitate actual training.

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I mean, there's, there's, there are literally millions of gun owners out there that you know post a picture of the gun on social media and and and are into the gimmicky gear stuff, but but rarely go to the range and actually put the work in Lifefire is the exact opposite.

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If you get on live fire social right now, you will see literally post after post of shooters dry firing, live firing, posting their drills, posting questions about guns, posting questions about gear, using the new virtual reality ACE training system.

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I mean it's so people are just very, very aggressive in their training on live fire.

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It's really cool.

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Um, of course I have my phone here.

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I can show you a couple of features, but that's kind of a that's kind of the short story version of what live fire is.

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Okay, all right.

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So uh talked a little bit about how, how the live fire came to fruition and, um, uh sounds like you.

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Whenever you you saw their, what they were wanting to do, you kind of saw the need and wanted to jump on board with it.

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What else, anything else that led you to become a big supporter of the live fire platform?

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Well, so the when we're talking about the platform itself, there there are none, or there were at that time no, technology-driven apps on your, you know, for example, on a phone and you can get live fire on you know, apple devices or Google Play.

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There was nothing out there that really specifically catered to the 2a or the gun owning community, like you know there are.

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You can get on youtube on your phone or and watch some shooting channels.

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You know there are some web-driven platforms out there.

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I have web-driven membership platforms.

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Uh, they're very robust.

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They're really really good.

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You know the american warrior society, the american competitive shooter Society, are very robust membership platforms that have training, like literally training programs that you can follow step by step.

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But what I didn't have was the front end that Live Fire was producing, which is basically it's an app versus a web-driven tool and all of the other tools that go along with it.

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You know from.

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You know, the ability to go and shoot a drill is one thing.

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To go to go to the range and decide I'm going to work on.

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You know my draw process.

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Well, where do we get the information necessary to work on the draw process?

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Well, that's content.

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Right, you can get content on any of my current membership sites.

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You can get content on YouTube, but live fire separated that by by producing a platform where the content looks both fantastic and was also vetted.

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You know, one of the things about YouTube or whatever else, all these different platforms, is you don't really know who you're listening to.

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But live fire we have kind of a vetting process that you go through.

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The second step is how do you take that, that that knowledge of the draw process, and how do you train that in a drill, whether that's a live fire drill or a dry fire drill.

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And then, even more importantly, how do you keep track of that?

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And that's one of the things that we developed earlier on in live fire was a log book.

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So if I pull up my log books on live fire since I started logging, I can literally go to the date and I can tell you what the weather was that day, because Lifer auto feeds the weather, and I can tell you what drills I did and read my notes.

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I can look at pictures of targets, I can look at guns or whatever else, and that was like logbook 1.0.

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They're about to release logbook 5.0, which will allow both of you to track those metrics, but also to compare that drill you did on December 12th 2023 to July 12th 2024.

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Hey, how are you in terms of your skill level?

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So, honestly, it was the series of tools that they proposed and their openness to what I drove them to do.

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That was the most interesting thing, cause I said honestly, very truthfully, the initial version of live fire wasn't great and I said, hey, if you fix these, these four things, it's going to be a lot better as a just as a training tool, if nothing else is a very advanced and easy to use log book where I now digitally have all of my logs on my phone versus some ratty old notebook.

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And these guys literally spun up development and production and made the changes that I asked for within about a week and at that point in time, I was sold.

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Now, that was pre when this studio exists.

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So, for example, the space I'm in right now is Live Bar Studio.

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This is a production studio.

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We have all the cameras over there and like a, like a literal control booth.

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Uh, there's a podcast area up here.

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This is the stage that I'm on.

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Next door is actually the live fire studio offices where you know the CEO and the head developer, uh reside, but it's a pretty neat product in terms of what they were able to do.

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Uh, a backstory, the CEO, mikey, actually built most of the studio by himself.

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He's a carpenter and just a worker, and that was another thing that turned me on about Live Fire.

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They're like, hey, we want to produce this product and we are literally willing to work 16, 17 hours a day to build it, so I was pretty impressed with that.

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Okay, you know, there's something I like about your stats under the performance tab is that you can actually see your rifle, pistol live fire and drive fire activity and how much you are doing all the different things that you can just the things that you can see in your training logbook that you have there.

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And I think that's amazing because in my classes, whenever I teach them, I tell people they need to keep some sort of journal or log of their training, what they do, how they did you know if they, you know, had a bad day, that you know they can see where, okay, I had a bad day, but no, all the days before that I was doing great, and I know we all have them and it's just something to reflect on as well as you know if you're doing things the right way legally, I think that they could help you in a if you got involved in a self-defense type situation, and that's one of the things I kind of like about this app, where you've got that activity, you've got it logged and I see a lot of benefit for it.

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Sure, well, I mean, live Fire is it's all inclusive and it's a connecting point.

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It's all inclusive and it's a connecting point, like it's.

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It's literally to be honest with you.

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It's so funny Earlier this year, we were getting ready to go to I don't remember what trade show maybe it was actually late last year and we were going to so many different directions whether it's the live fire groups feature, which is which is unbelievably robust for those that are on live fire that are not using the group feature.

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It's like Facebook groups on steroids, because when you join this group feature, you actually get a backend portal that you can manage on a laptop, which is way easier than a phone for some of us older guys.

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But the point there was we were trying to figure out how to describe live fire and it finally hit me and I'm like live fire is everything inclusive that will facilitate your life or goal.

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Well, what might you want to facilitate that live fire training goal?

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Well, you're going to want to connect to other shooters.

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Uh, you're going to want to be able to, uh, get into, jump into a group and learn about a local range.

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You may want to meet up with other shooters and train with them.

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You're going to want to watch content.

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You know content is nothing new, but a format that you can watch it very cleanly on a phone.

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You know, and when you're, you know, for example, if I pull up my phone and I open up live fire, you know, once I open up live fire I can actually go to the training tab and I could pick any given drill, for example, the training tab, and I could pick any given drill, for example, and you know, beyond just watching the drill itself, then I could.

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The most important thing is because here's the deal Anybody can watch content.

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It's what you do with that content that matters.

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So once I've watched that content, I can go ahead and click run drill and I've got the specifics of the drill itself, and then I can literally I can open up the part timer.

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In that position I can use the what I call the RPT, which is my favorite hidden tool in live fire, which is a repetitive part time that literally will run you through 50 repetitions or 20 repetitions of dry fire, with both audio and visual stimulus, and then it'll prompt you to log your results.

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So there's no like.

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Well, I'm going to skip my log books today, like you recommended Same thing with this.

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If I click run the drill and I run the drill and follow the instructions and of course I've already watched the video then it will prompt me to log my results.

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Now, the current version of Live Fire doesn't it will very, very soon doesn't have a comparative metric tool.

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So, for example, if I shoot the el presidente in 7.2 seconds, with four points down of the very next release of live fire, will allow you not just to track that but on your metrics, like you can see on your stats page, you'll be able to pull up that drill and see exactly where you are.

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So it's like wow, I'm literally whether it's a dry fire, live fire drill improving or not.

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And you know, you also mentioned the stats page.

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It's funny, folks, if you're listening to me right now, the stats page is very colorful.

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So it's got a, basically, and you just got to get in live fire and check it out to actually visualize it.

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But there's basically this color coded bar with multiple color coded dots, right, and when you open up your stats page, you're what I call.

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If you get that blank line, you know where there's no color coded dots.

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Guess what that means you haven't dry fired or live fire, or at least you haven't logged it.

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And then the cool visual thing about that is you can see immediately what your dry fire and what your round count is.

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And we had a user on live fire the other day.

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He popped up and he posted a picture of his stats and he's like this is not me, this is not where I need to be in terms of training.

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You can't.

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You know, that's the deal.

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If you really care about skill with your firearms or your student skill, if you're an instructor, you can't hide from training.

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You can't hide from practice.

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You have to do the work.

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Oh, one more thing and I don't know if I should put this out there, but I'm going to because they can fire me later we will also have an interactive coaching feature.

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So basically, that means that you know, brian, if you have a bunch of students and they're all on LifeFire and they're doing their work or not doing their work and they invite you as their Lifefire coach to see their progress, every time they do a log, you'll get a notification.

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They posted a log so you'll be able to see their logbook and you know, it's a really great way for all of these instructors out there to manage their students or alumni or whatever else, or alumni or whatever else.

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And I told LifeR the other day I said we're literally a couple touch points away from having a tool that is.

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You know, it's unbelievable and it's not gimmicky, it's straight up training, it's.

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You know.

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I mean we're going to have a badge system and things like that that reward people you know and maybe the older generation may say, well, that's kind of gimmicky, but the reality is we all like a pat on the back, you know, we like a trophy, we like a blue ribbon we have since we were in third grade, right, you know.

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So it's pretty neat training tool yeah, I like that, that feature that you just spoke about.

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From coming from a firearms instructor, you know we we encourage, like I said, the our students to continue their training and if they jump on and you're in that group with them, you can see how they are.

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You may even, if you see that they're struggling in an area you can reach out.

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Hey, let me walk you through this.

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Or hey, come to the range with me, no charge or something, and let me give you a few tips or something.

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And I really like that aspect of it for the instructor side, where we can keep in touch with our students and actually see what they are doing as far as their proficiency, keeping up with things.

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Absolutely.

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You know, one of the things that I always say is a good instructor doesn't just get in front of students and teach students, they mentor those students and they follow up with the students as well.

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Digital tends to be the best way for me to follow up, which I love, when my alumni pop up on live fire and I start to see them post their drills or their stages or whatever else Like.

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If you go through live fire live fire active right now like most of those guys and gals on there are my alumni and the ones that aren't I hope I meet in a future class.

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But you know, it's not just about teaching, but it's about following up and constantly motivating and mentoring your students to do more.

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I hate to say it, you know life is distracting and they may not be lazy in a negative manner, but life is distracting.

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So if you're not taking the time to motivate people and influence them to get back out and put the work in or at least at a minimum do some dry fire work On live fire, we call it get your 50, which means get your 50 reps of dry fire a day.

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There's no reason not to.

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It takes about five minutes.

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With the RPT.

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You open up the repetitive part timer, you set a time, you set a reset time, you click go and you work your draw process for 50 reps, or your pivoting draw, or you know your presentation or your rifle presentation, whatever.

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Get your 50 reps every single day, five days a week, you know six days a week, and um, you'll dramatically improve your skill yeah, okay, that sounds, sounds great.

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Um, we kind of briefly talked a little bit about what makes it different from other.

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I had posed the question social media type platforms and anything else on that as far as how it differs from social media.

00:21:22.413 --> 00:21:33.366
Biggest difference between live fire and mainstream social is live fire was literally built for the two-way community.

00:21:33.366 --> 00:21:36.512
Other mainstream social exists.

00:21:36.512 --> 00:21:43.852
I know there are a couple pieces of social out there, social companies like Truth Social, developed by Trump.

00:21:43.852 --> 00:21:51.112
They tend to be very, they tend to be to an extent gun friendly but honestly they tend to be politically driven.

00:21:51.512 --> 00:22:06.413
Life fire, uniquely enough, life fire is apolitical, like I mean we understand typically that it appears, or it seems, that the left leaning, the left leaning Democratic Party might be more anti-gun.

00:22:06.413 --> 00:22:08.417
I'm not telling your audience anything, they don't know.

00:22:08.417 --> 00:22:15.663
The right-leaning Republican might be a little bit more conservative and pro-gun, but life is apolitical.

00:22:15.663 --> 00:22:23.199
I mean I have friends that are both Democratic, that are shooters, that are interested in self-defense.

00:22:23.199 --> 00:22:29.047
I have family members, you know, assuming they're good people and they can legally own gun.

00:22:29.047 --> 00:22:35.614
We cater to everybody, anybody and everybody has a right to self-defense and they also have a right to whatever politics they believe in.

00:22:36.115 --> 00:22:41.332
And, believe me, today is a moment in history where we don't even want to get into politics.

00:22:41.332 --> 00:23:02.413
We're not anti-political, we're not anti-post, like, if someone decides that they want to post something on politics on live fire, go for it, but we, what we are is we are pro training, right, you get on live fire social and just start scrolling or go to live fire we call live fire TV, which is like Tik TOK, but you, you know, constantly scroll these videos and action kind of videos.

00:23:02.413 --> 00:23:04.528
It just, it's just people training.

00:23:04.528 --> 00:23:11.730
It literally is just people training and practicing and the positivity is unbelievable.

00:23:11.750 --> 00:23:18.074
If I had a desire, I would take every gun shooter out there and I'd just put them on live fire social and let them expose them to that.

00:23:18.074 --> 00:23:26.270
They'd be like, oh my gosh, they could be on social for 15 minutes and leave and actually feel good, versus feeling crappy, which is what you do in mainstream.

00:23:26.270 --> 00:23:32.724
So I think that's the main difference in Lifebuyer Social is it was developed for the 2A community.

00:23:32.724 --> 00:23:47.480
It was literally developed for the 2A community, based on what we're seeing from mainstream social, which is anti-gun and political rants driven by bots and who knows who drives the algorithm.

00:23:51.404 --> 00:23:53.449
Yeah yeah, rants driven by bots and who knows who drives the algorithm.

00:23:53.449 --> 00:23:54.810
Yeah, yeah, I'm dealing, dealing with the issue and it's.

00:23:54.810 --> 00:24:19.450
It's funny, uh gun club that I'm a member of, uh, we, one of the members posted a business card of a sporting goods and firearms store and had a little diagram of a picture on his business card and it got pulled and we got restricted and it's like, man, you know, just just for a business card for a legal ffl dealer.

00:24:19.450 --> 00:24:20.751
So that's.

00:24:21.012 --> 00:24:45.053
It's not surprising at all to me, uh, and I'll tell you, I had a I'll say this on your podcast to you know, in the very in the future, when, when people are like, I can't believe I got booted off YouTube and now I can't post my gun content, I can't believe I got booted off, you know, facebook or Instagram, I can't believe I can't post my gun content, I'm going to say I told you so because we've been saying this for two years now.

00:24:45.053 --> 00:24:48.837
This is nothing I'm making up, this is my experiences.

00:24:48.837 --> 00:24:58.676
That led to us developing a social side on Live Fire Because, like I said, initially it was developed as a training tool, a serious training tool, and it still is.

00:24:58.676 --> 00:25:08.259
But now there's a very robust social side which allows you to connect to other shooters and gun owners and gun owner companies and you know anything you want.

00:25:08.259 --> 00:25:28.759
It's literally built for the gun owner community and I am, I am amazed that more people are not flocking to it, although it's the social is blowing up over there on live fire, but I'm amazed more I'm flocking to it, but I think, I think those, especially influencers that have a huge following and really push their stuff are like well, the numbers over there aren't that big.

00:25:28.924 --> 00:25:40.914
Well, trust me, if they get in now and start building their audience on live fire when everything else crashes and goes kaput which is going to, it's going to trust me they will be much better off.

00:25:40.914 --> 00:25:41.134
Yeah.

00:25:41.576 --> 00:26:27.027
Yeah, now, I like the aspect too for the social side, just looking where you've got, where you can direct message somebody you know where you've got, if you've got a friend that's on there, you were able to post and communicate on that app without having to go back to messenger or any of the other platforms and uh, talk about your, your things, that you're doing or something, and I really I like that aspect, uh, as far as being able to do that and send pictures and everything of hey, look out, check out my new rig and stuff, and not be flagged, so uh, I really applaud, applaud you for pushing that, uh, social side.

00:26:27.027 --> 00:26:34.019
I think it's something that is going to that complements the app real well, as far as you know, even with the training side of it.

00:26:35.486 --> 00:26:40.090
Well, you know, the initial social, like I said, was driven by my experiences.

00:26:40.090 --> 00:26:48.800
But we were kind of opposed to social because we didn't want to turn it into a negative, nilly rant space, right Right.

00:26:48.800 --> 00:26:57.625
But what we've realized since social has been out, which is almost two years now, it's like I said, it's very robust, there's lots, there's thousands and thousands of users there is.

00:26:57.625 --> 00:26:59.252
That didn't happen at all.

00:26:59.252 --> 00:27:01.664
It actually quite the opposite.

00:27:01.664 --> 00:27:11.028
When you get on our social, it's very positive, like almost entirely positive, 99% positive, which is amazing.

00:27:11.028 --> 00:27:14.707
That that's what it's actually like and, to be honest with you, I think that's because our social is driven by actual humans.

00:27:14.707 --> 00:27:25.586
It's not driven by, it's not driven by bots, it's not driven by an algorithm, it's not driven by foreign actors, it's not driven by ranters that just want to rant, that probably haven't found our app.

00:27:25.646 --> 00:27:26.588
I don't know if they will.

00:27:26.588 --> 00:27:29.576
I'm sure in the future, when we're in the millions, probably.

00:27:29.576 --> 00:27:32.335
But it's really a pleasant experience.

00:27:32.335 --> 00:27:43.590
You know, if you are someone that wants to get on, connect to some folks, see what other people are doing, watch them train, watch them drill, you know, post a question and feel good when you're done, that's the place to do it.

00:27:43.590 --> 00:27:47.315
I don't know of any other social where I can get on and be like I feel good.

00:27:47.315 --> 00:27:51.759
Now when I get off the other socials, I get off and I'm like, oh my gosh, the end of the world is here.

00:27:51.759 --> 00:27:52.279
What do I do?

00:27:52.279 --> 00:27:54.724
Should I go bunker down in my house or what you know?

00:27:55.685 --> 00:28:04.755
And another thing that I like about it is, uh and I haven't, I don't know if there anybody has experienced this, but uh, I like that.

00:28:04.755 --> 00:28:09.799
There's not any spam and stuff like that in it.

00:28:09.799 --> 00:28:39.159
Uh, you know from these, uh, like with facebook, you you say something or you search something and then all of a sudden that's showing up in your news feed and and stuff, and I, I, I like that where you're not getting inundated with stuff that, especially with this app, if you're doing it for training and no like-minded individuals, without the spam and everything, I, I really, really like that part of it.

00:28:39.159 --> 00:28:55.676
Uh, and, like I said, I haven't experienced it, but I'm a new member or a new user to the app, so, um, and my, I only have a couple people that, uh, I follow currently, but, uh, uh, do you do any ad driven or is it all just?

00:28:55.676 --> 00:28:59.846
Uh, um, do you do any promotions or anything on it?

00:29:00.487 --> 00:29:00.747
yeah.

00:29:00.747 --> 00:29:04.113
So life, our current life, are you can't.

00:29:04.113 --> 00:29:08.900
You can't run an ad, and I'm not saying we wouldn't entertain that in the future.

00:29:08.900 --> 00:29:11.951
Of course that's a decision point.

00:29:11.951 --> 00:29:14.156
That's above my decision-making status.

00:29:14.156 --> 00:29:15.771
I'm not the CEO of the app.

00:29:17.126 --> 00:29:18.833
We were very, very careful.

00:29:18.833 --> 00:29:23.643
We were very careful not to have a bunch of crap on the app.

00:29:23.643 --> 00:29:28.596
Put a blunt we didn't want to have if didn't want.

00:29:28.596 --> 00:29:44.365
You know, if you get on, like I get on the instagram now and it seems like the exposure on instagram is is, I think every other thing I see is some sort of uh, probably content driven by a company that's trying to sell me something.

00:29:44.365 --> 00:29:50.199
You know whether they're selling through fear mongering or or whatever else it is done stuff.

00:29:50.199 --> 00:29:55.111
So you know, we were very, very careful to avoid that initially.

00:29:55.111 --> 00:30:06.609
Now I do see potentially a future where you know the two a community could advertise their stuff and, by the way, you can advertise your stuff right now If you're a company you're like, well, I can't really.

00:30:06.609 --> 00:30:09.116
You just won't pay us for ads right now.

00:30:09.116 --> 00:30:15.484
You can advertise the crap out of your new holster or your new gun or, as an instructor, your website.

00:30:16.445 --> 00:30:28.125
We encourage all mainstream firearms companies or related companies to get into live fire, create your own group, create your own social brand and promote your products.

00:30:28.125 --> 00:30:35.692
I mean, you're you're going to get in front of thousands of of of people and the audience is, you know it's it's a very controlled audience.

00:30:35.692 --> 00:30:41.737
These are your, literally your audience, but right now you couldn't pay for an ad for us to show your product more often.

00:30:41.737 --> 00:30:44.708
I don't know if that's going to happen in the future or not.

00:30:44.708 --> 00:30:51.480
We really, you know, right now the model is, you know, there's free social and there's all kinds of free tools.

00:30:51.480 --> 00:30:53.451
It's literally 100% free.

00:30:53.451 --> 00:30:58.471
And then there's I'm wearing actually an Alliance member shirt, wearing an Alliance member shirt.

00:30:59.826 --> 00:31:14.647
So we call an Alliance member a premium member about nine bucks a month and that gives you access to all of the training programs, all of the advanced log features, the countdown Actually, I think the countdown, rpt, repetitive part-timer is free to social users.

00:31:14.647 --> 00:31:21.145
But right now we actually have more stuff on the free side than on the paid side, you know.

00:31:21.145 --> 00:31:23.732
But you know full disclosure and your audience gets this.

00:31:23.732 --> 00:31:25.237
We are a for-profit company.

00:31:25.237 --> 00:31:25.945
You know.

00:31:25.945 --> 00:31:37.773
We're trying to build a business and I strongly recommend people jump in as an Alliance member and then, if you don't like what you see as far as the content and tools then downgrade, maybe give or take a week there's.

00:31:37.773 --> 00:31:40.516
Most of the other advanced features are going to be out, so look forward to some of those updates.

00:31:40.516 --> 00:31:58.839
If you are a current Alliance member or you decide to buy in today or whatever else, the app is going to change pretty dramatically in the next several weeks, so just be on the lookout for that.

00:31:59.222 --> 00:31:59.404
All right.

00:31:59.404 --> 00:32:08.589
Yeah, I just recently I'd gotten the free one just playing around with it and I said, well, I'm going to.

00:32:08.589 --> 00:32:19.965
I went ahead and upgraded to the Alliance and haven't got my shirt in yet, but, uh, I like the you know, supporting a pro to a platform for training and the social media aspect of it.

00:32:19.965 --> 00:32:23.817
Uh, uh, interacting with other like-minded individuals.

00:32:23.817 --> 00:32:27.455
It uh, for me it was just a no end situation.

00:32:27.455 --> 00:32:31.250
Uh, like I said, I've, I've tried several different apps before.

00:32:31.250 --> 00:33:03.895
You know, even handwritten logs and stuff, and it's there, they're okay, uh, but I really like this uh aspect where you've got the video, you've got the instructions there and then you can actually do the recording and logging your your information and it's and it's there, uh, where, instead of keeping books and of of uh journals and stuff that you've got to keep track of, and then how did I do on this drill and trying to go back and sort through everything where it's all on the on the platform.

00:33:04.156 --> 00:33:19.932
So yeah, well, and one more thing about that is you know you may go to the range and write some things on a notepad, which I think is fine, yeah, but taking the moment, you know, once you get back on your vehicle, before you leave, to digitally enter your logbook and log keywords.

00:33:19.932 --> 00:33:33.548
And eventually, in the future version of Lifer logbook we will also have tagging so you could tag something you could live fire logbook we will also have tagging so you could tag something you could enter, you know keywords in your tags.

00:33:33.548 --> 00:33:34.673
So then then your logs become very searchable.

00:33:34.673 --> 00:33:41.675
So if you're like you know, let's say, you have a squib or a malfunction or whatever else on whatever day, and you want to enter that data about that specific firearm, you can enter that.

00:33:41.836 --> 00:33:53.961
One more thing about the logbook the current logbook which I said is about to get even much more advanced is you can break your logs up into different sections.

00:33:53.961 --> 00:34:00.895
Maybe that's not the right word, but basically categories, that's the right word so you can create a new category.

00:34:00.895 --> 00:34:03.326
So when you go to do a log, maybe you break your categories down by gun.

00:34:03.326 --> 00:34:05.666
Maybe you break your categories down by gun.

00:34:05.666 --> 00:34:15.612
Maybe you want to be able to log the volume of fire and the training you do with this 1911, serial number 3344 versus the other 1911 you have.

00:34:15.612 --> 00:34:26.318
So you can track malfunctions, you could track round counts, police departments could track literally volume on their handguns or you could break it down by training type.

00:34:26.637 --> 00:34:40.909
So maybe you have it broken into defensive handgun, competition handgun, defensive rifle, or for me I break it down maybe by sport as well USPSA practice sessions, idpa practice sessions.

00:34:40.909 --> 00:34:42.719
So there are so many features.

00:34:42.719 --> 00:34:45.713
Honestly, live Fire offers so many things.

00:34:45.713 --> 00:34:53.358
Right now Most people that even are on Live Fire don't know that that feature exists and that's our fault.

00:34:53.358 --> 00:34:57.315
We have not done a great job of producing like a manual for Li-Fi.

00:34:57.315 --> 00:35:00.934
You know that's something we're working on, but it's very robust.

00:35:01.416 --> 00:35:02.989
Okay, that sounds great.

00:35:02.989 --> 00:35:11.278
See, we talked about the advantages of the Li live fire with the drills and the videos and stuff.

00:35:11.278 --> 00:35:14.815
And what's your future vision for live fire?

00:35:14.815 --> 00:35:19.297
What would you like to see them grow or add to in the future?

00:35:19.297 --> 00:35:26.858
I know it could be endless, but what are your maybe your short term and long term goals to see live fire attain?

00:35:33.050 --> 00:35:53.976
a highly useful training tool that literally allowed a shooter to, let's just say, for example, pre-educate Maybe the night before after dinner, 10 to 15-minute video where you're watching this instructional video on this technique you're going to work on, fast forward to the next morning.

00:35:53.976 --> 00:36:00.807
You go to the range, you decide you're going to work on that technique and because you're working on that technique, you select a specific drill.

00:36:00.807 --> 00:36:03.556
Maybe it's in a dry fire session or a live fire session.

00:36:03.556 --> 00:36:08.856
You open up that drill, you do a quick reminder of how to run the drill and you run it.

00:36:08.856 --> 00:36:10.559
You know whether it's a live fire session.

00:36:10.559 --> 00:36:16.420
If it's a live fire session, a future version of live fire will literally be talking to your timer.

00:36:16.420 --> 00:36:28.998
So if you use a timer and training like the AMG labs timer, as you're hitting your beep and you're shooting your shots, that data is imported into live fire, into your individual repetitions for you to save or log.

00:36:28.998 --> 00:36:39.242
If you want to log those and then live fire we'll say hey, you know, mike, you know you are at 90% of your previous speed or 103% of your previous speed.

00:36:39.242 --> 00:36:49.376
So it's going to show you some metrics on wow, your draw on that string of fire is 0.2 tenths faster than your previous draw, but your total time was slower.

00:36:49.376 --> 00:36:52.579
Whatever, you'll be able to score through hit factor.

00:36:52.579 --> 00:37:03.655
If you're a USPSA shooter, idpa shooter, you'll be able to do full training drills with actual scoring and then, once it's done, it'll prompt a log and then probably give you some feedback on that log.

00:37:03.655 --> 00:37:05.275
It'll compare some of those metrics.

00:37:05.275 --> 00:37:28.802
So we're you know, we're a little ways repetitive part timer function and you did your reps and you reduced your part time, the window of time you're using for that technique and then it logs out and says, hey, you're 10% faster than the last time you did your drill.

00:37:28.869 --> 00:37:34.623
So that's the goal is, have all that and then connect you and say, hey, do you want to post this to social?

00:37:34.623 --> 00:37:37.576
Do you want to share the fact that you just improved and did?

00:37:37.576 --> 00:37:44.581
Uh, you know, president, day in five seconds or whatever else, maybe throw that challenge at your buddy to motivate some of those other shooters out there.

00:37:44.581 --> 00:37:47.436
And uh, and connect social.

00:37:47.436 --> 00:37:51.463
So it's a big, it's a big loop of you know deciding to train.

00:37:51.463 --> 00:37:53.873
You know, life are a future version of life.

00:37:53.873 --> 00:37:56.898
Our will very soon also prompt you.

00:37:57.018 --> 00:38:04.389
When you get current prompts on social they tend to be like oh, so-and-so posted so-and-so or so-and-so is ranting or raving.

00:38:04.389 --> 00:38:13.224
Our goal with live fire is to have it posting or notifying you that hey, man, you haven't dry fired for four days.

00:38:13.224 --> 00:38:15.476
It's four days in a window.

00:38:15.476 --> 00:38:16.871
You've missed your dry fire strike.

00:38:16.871 --> 00:38:18.172
Dry fire for four days right, it's four days in a window.

00:38:18.172 --> 00:38:19.114
You've missed your dry fire streak.

00:38:19.114 --> 00:38:28.625
So everything about it is prompting solid firearms handling, solid firearms training, and that's a future version, something that where it's so systematic where shooters won't want to live without it.

00:38:29.164 --> 00:38:30.467
Okay, all right.

00:38:30.467 --> 00:38:32.034
Well, I appreciate that.

00:38:32.034 --> 00:38:40.048
Anything that we didn't cover, excuse me that you wanted to talk or include about a live fire.

00:38:40.048 --> 00:38:45.521
Um, uh, we just kind of went over the division and stuff.

00:38:45.581 --> 00:39:03.146
but uh, anything else you want to, uh just mentioned to you know, if you're an instructor, I talked about the possibility of coaching the future If you develop your own group, the backend of live fire is probably the most robust feature and it's also almost unheard of.

00:39:03.748 --> 00:39:08.601
A lot of people don't realize, when they create their own, that anybody can create their own group on live fire.

00:39:08.601 --> 00:39:13.681
So you want to create, like my group, seaclanders Crushers, create your own Brian's Crushers.

00:39:13.681 --> 00:39:17.119
You could do that and then you control who gets in your group.

00:39:17.119 --> 00:39:31.019
You control the content, you can build your own drills, you can share your own drills, you can have paid events, like literally some of the guys that have classes out there could schedule a class and connect Stripe to it and whatever else and then have paid events.

00:39:31.019 --> 00:39:37.961
So as a tool for instructors, it's it's really really under undervalued.

00:39:37.961 --> 00:39:49.130
A lot of people don't realize the value of live fire for current instructors, you know and, if I can get in front of you know, nra instructors, uscca instructors, federal instructors, military instructors.

00:39:49.130 --> 00:39:55.512
I would tell them hey, you really need to use this as a tool to both train yourself and to train your students.

00:39:55.512 --> 00:40:00.983
It's a very robust tool that is literally just getting better and better and better.

00:40:01.750 --> 00:40:04.635
Okay, all right, that sounds good.

00:40:04.635 --> 00:40:05.478
I like that.

00:40:05.478 --> 00:40:51.835
Yeah, I know our podcast is mainly geared towards the everyday Second Amendment responsibly armed citizen, but I wanted to bring this out, like I said, to show that there's other things to help you with your training and it's something that I really push and I won't say hound, but I encourage people constantly to push their training, do something, even if it's just 10 repetitions a day, drawing from your holster, uh, and then reholstering, where you get that muscle memory, where you're not like with the agent that we saw on the uh incident a few days ago fishing for their their holster and stuff.

00:40:51.835 --> 00:40:52.056
That.

00:40:52.056 --> 00:40:56.449
That muscle memory is something that is definitely needed.

00:40:56.449 --> 00:40:59.670
And now, any training that you do is helpful.

00:40:59.670 --> 00:41:19.659
But I like the app and I I think that I'm going to start incorporating it with my firearms training and hopefully some of the other instructors out there will join in and, you know, have their own groups and stuff where they can kind of encourage their students and everybody to continue that training.

00:41:21.411 --> 00:41:42.251
Yeah, and you know, keep in mind, folks that if a new social media app opened up today that had the same features, you could say, well, I can get on there and do that, I can create a group, I could do all these things, but unless they were built, here's the difference we we built this app for the 2A community, right?

00:41:42.251 --> 00:41:43.193
That's the bottom line.

00:41:43.193 --> 00:41:46.601
So all of the places like I literally have been blocked.

00:41:46.601 --> 00:41:53.431
I got kicked off Udemy, which is a robust educational institution where you build online classes.

00:41:53.431 --> 00:41:57.822
I spent weeks building online defensive handgun, defensive rifle programs.

00:41:57.822 --> 00:42:02.201
I actually had students enrolled in those online courses and they kicked me off.

00:42:02.201 --> 00:42:02.601
Wow.

00:42:02.601 --> 00:42:06.681
And then they let me go back after I launched a complaint and then they kicked me off again.

00:42:07.451 --> 00:42:11.570
I have had multiple videos blocked and moved from YouTube.

00:42:11.570 --> 00:42:15.221
You can't monetize any of the new videos on YouTube.

00:42:15.221 --> 00:42:19.842
I have been blocked and restricted multiple times on Instagram.

00:42:19.842 --> 00:42:21.251
You know so.

00:42:21.251 --> 00:42:21.753
You know.

00:42:21.753 --> 00:42:25.342
If you could find a comparable tool out there, I would tell you to utilize it.

00:42:25.342 --> 00:42:30.501
But remember, the risk of that is all the effort and all the time you're putting into that other tool.

00:42:31.789 --> 00:42:39.273
Moment in time, their CEO or their entity says we don't really like guns, we're not friendly to guns, you're gone, you're going to.

00:42:39.273 --> 00:42:40.474
All that time is wasted.

00:42:40.474 --> 00:42:50.282
You know, live Fire was built for the 2A community and here's the deal the more of us that get on there, the more beneficial it becomes.

00:42:50.282 --> 00:43:07.485
If you own a company, you're part of a firearms company or you're a marketing asset in Glock or Walther or whatever else, you want to build your products out and your communication on live fire, because it's a captive audience.

00:43:08.130 --> 00:43:26.199
The shooters are on live fire and, as shooters, we all need to get on live fire because A that basically says hey, we resent the fact that we've been treated like complete crap by normal social and number two, we realize that it's a friendly, open community with positivity.

00:43:26.199 --> 00:43:28.623
That is all about what we love and what we do.

00:43:28.623 --> 00:43:33.942
To not get on there to me is just foolish.

00:43:33.942 --> 00:43:37.739
And if nothing else, add it to your social media list.

00:43:37.739 --> 00:43:47.880
Like I know, some people have multiple apps, add it, get on social, check it out, throw a picture of your favorite gun up there, give me a follow and I promise once you get in there you're like oh, this is great.

00:43:47.880 --> 00:43:50.710
You know, get on our version of Tik TOK and scroll through it.

00:43:50.710 --> 00:43:51.552
You're going to love it.

00:43:52.132 --> 00:44:01.177
Yeah, yeah, I've, I've become more focused on getting active or becoming a little bit more active on it.

00:44:01.177 --> 00:44:24.958
I haven't done any of the dry fire drills yet or the drills yet, but it's something that, like I said, I've just been this past couple weeks just been fishing around looking at everything, getting accustomed to the layout and what it does and all, and I like everything that it has and I'm getting ready to jump in feet first and and run with it.

00:44:24.958 --> 00:44:47.704
So I appreciate the live fire app excuse me, the live fire app and everything that it's done and everything that you've helped push to with the social and everything to make it a two-way alternative to other avenues that we have out there that are slowly being pushed away.

00:44:47.844 --> 00:44:50.114
So 100%, man.

00:44:50.114 --> 00:44:53.081
I appreciate you talking about it and let me come on and share it.

00:44:53.081 --> 00:45:03.172
I, I'm telling you people, you got to believe me, just get on just for two minutes, you know, on the free social side, and leave a social media app feeling positive and happy.

00:45:03.172 --> 00:45:05.985
Trust me, it's like wow, this is a game changer, this is a pretty neat.

00:45:05.985 --> 00:45:12.893
And you don't have to spend hours on there either, you know, because you're not going to get sucked into the algorithm and you're not going to get drawn into the drama.

00:45:12.893 --> 00:45:13.594
We don't need that.

00:45:13.594 --> 00:45:14.516
We need to go.

00:45:14.516 --> 00:45:29.795
We need to spend some time training, we need to spend some time interacting and communicating with our fellow shooters and then go spend time building our business or with family, or reading fresh air, getting some exercise, you know, and that's what live fire is all about All right.

00:45:30.157 --> 00:45:35.797
So if anybody wanted to find out more about live fire or about Mike Seaclander, where would they?

00:45:35.797 --> 00:45:37.760
Where would they go to find out more?

00:45:38.521 --> 00:45:42.809
So, uh, the the life, our webpage is actually team life, firecom, I believe.

00:45:42.809 --> 00:45:54.215
But honestly, just get on any phone any advice uh, google, android or uh iPhone, and just go to your app store or your, I guess, google and you'll find live fire.

00:45:54.215 --> 00:46:00.601
You could download the app, you can open it up, you can open up the social free version, I believe, without any credit card attachment whatsoever.

00:46:00.601 --> 00:46:06.726
So try that first and then, if you like that upgrade to Alliance, check out the premium content, premium features.

00:46:06.726 --> 00:46:15.733
Keep in mind, as of July 23rd here, in about two to three weeks, there are going to be some really, really robust changes coming out, so please keep an eye out for that.

00:46:15.733 --> 00:46:23.438
If you want to learn more about Mike C Klenner himself, just go to my website, which is shooting-performancecom.

00:46:23.438 --> 00:46:32.666
If you can't remember that, just go mikecklennercom and that'll redirect you and you can find my books and digital content and everything else on that site.

00:46:33.126 --> 00:46:44.702
Okay, yeah, we'll have those links to the show notes and everything, and I don't know if this will pick up, but uh, yeah, it's not with the background, but the live fire app.

00:46:44.702 --> 00:46:51.858
It's a yellow square, rounded square, with the the black uh marks on it.

00:46:51.858 --> 00:46:55.561
So uh wish I could uh put it up there.

00:46:55.561 --> 00:46:57.123
But it's easy to find.

00:46:57.123 --> 00:47:04.521
Just type in live fire, yeah, and, and you'll be able to find it and encourage everybody to join.

00:47:04.521 --> 00:47:13.744
Check it out, and I think you're going to fall in love with it, like I have, and see the endless benefits that you can get with it.

00:47:13.744 --> 00:47:24.242
Last question for you, mike what do you do away from work or life for relaxation, reflection, kind of what's your hobby, what's your thing to de-stress?

00:47:26.112 --> 00:47:47.347
Man, if I'm de-stressing, I am probably out where I'm from, in Wyoming, or maybe Montana or maybe even Idaho, but likely it'll be Wyoming and more than likely I'm driving down a mountain road somewhere looking for animals, going for an evening drive, doing some camping, maybe some fishing, maybe some boating with family members or whatever else.

00:47:47.347 --> 00:47:49.974
So I'm probably out in nature in some way, shape or form.

00:47:49.974 --> 00:47:53.342
Certainly, in the past I was a big hunter.

00:47:53.342 --> 00:47:53.971
I like to hunt.

00:47:53.971 --> 00:48:03.757
I don't do a ton of hunting, although I do hunt in the fall with my family sometimes, but I'll probably be out, you know, crushing a hike, trying to get on top of a mountain, climbing up some rocks or whatever else.

00:48:03.757 --> 00:48:06.992
You know driving around and just enjoying the fresh air and the beauty.

00:48:07.431 --> 00:48:09.614
Okay, yeah, that's, that's great.

00:48:09.614 --> 00:48:12.818
Uh, part of the reason I started doing this.

00:48:12.818 --> 00:48:27.813
For one, I was uh on Rob on rob's uh show one time and, uh, when he started asking this question, uh, his questions and stuff at every season he changes them and I thought about, for the everyday armed citizen?

00:48:27.813 --> 00:48:33.891
You know, not everybody goes to the range to de-stress or have range therapy.

00:48:33.891 --> 00:48:39.342
That's maybe something that they do but it's not relaxing to them or de-stressing for them.

00:48:39.342 --> 00:48:41.418
Some people it could actually be a stressor.

00:48:41.418 --> 00:48:49.740
But I wanted to bring light to just the different things that people can do to actually de-stress.

00:48:49.740 --> 00:48:58.500
Whether it's read books, listen to music, exercise, whatever it is, everybody's different.

00:48:58.500 --> 00:49:08.418
You got to have to find your own activity and just remember that activity and enjoy it and use it to decompress from life.

00:49:08.418 --> 00:49:15.998
Life's hard, so anything that you can do to kind of get away from it and reset is a great thing to do.

00:49:17.271 --> 00:49:18.876
Yeah, get out, get some fresh air.

00:49:18.876 --> 00:49:23.780
Folks for a drive down a dirt road, get some sunlight, you know, get some.

00:49:23.780 --> 00:49:25.322
Certainly get some exercise.

00:49:25.322 --> 00:49:31.612
You know, if you, if you are in a position where relaxing is scrolling social and checking out guns, you you will.

00:49:31.612 --> 00:49:44.262
You will enjoy the process on live fire, cause it's relaxing and just good people and and you know they're just posting their drills and their matches and their stages and and the positivity is 99.9.

00:49:44.262 --> 00:49:48.760
But if you're not online, get out, get some fresh air, sunlight, some exercise.

00:49:48.760 --> 00:49:50.311
That'll do everybody good all right.

00:49:50.751 --> 00:49:54.079
Well, thank you again, mike, for coming on and talking about live fire.

00:49:54.079 --> 00:50:02.224
Um, maybe we'll have you back on uh later and talk about some new releases and things that are forthcoming with live fire.

00:50:02.831 --> 00:50:03.773
Sounds great folks.

00:50:03.773 --> 00:50:06.996
Thanks, uh and and Brian, thank you so much for having me on the show.

00:50:06.996 --> 00:50:28.786
I truly appreciate it and if you jump on life, our folks, please find me, uh, search me give me a follow and I'll give you a follow back and, uh, I'd love to see you on.

00:50:28.806 --> 00:50:29.307
All right, sounds good.

00:50:29.307 --> 00:50:30.148
Thanks again, mike, thanks Bye.

00:50:30.148 --> 00:50:33.195
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00:50:33.195 --> 00:50:38.478
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00:50:38.478 --> 00:50:45.860
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00:50:45.860 --> 00:50:54.260
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00:50:54.260 --> 00:50:58.681
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